Description
Interprets market needs and evaluates market acceptance of products or services.
Assesses the organisation’s potential to meet future production and quality requirements.
Applies relevant metrics to enable accurate decision making in support of production, marketing, sales and distribution functions.
Levels
Level 3
Exploits skills to provide short-term forecast using market inputs and assessing the organisation’s production and selling capabilities.
Level 4
Acts with wide ranging accountability for the production of a long-term forecast.
Understands the global marketplace, identifying and evaluating relevant inputs from the broader business, political and social context.
Knowledge
Market size and relevant fluctuations
Accessibility of the market according to current conditions (e.g. government policies, emerging technologies, social and cultural trends, etc.)
The extended supply chain operation
Large scale data analysis techniques (data mining)
Skills
Apply what-if techniques to produce realistic outlooks
Generate sales forecasts in relation to current market share
Generate production forecasts taking into account manufacturing capacity
Compare sales and production forecasts and analyse potential mismatches
Interpret external research data and analyse information
Functies met E.1 Forecast Development competentie